Choosing the best-known films in history to launch a partnership with Amazon prime video

Faced with the increase in the number of consumers of video platforms, we decided to launch a campaign together with Amazon Prime Video to position ourselves as the player that offered a premium service of video content without the need to contract services that people did not need, as landline.

And since we needed to talk about a film launch, we did so by choosing some of the most iconic films of classic cinema such as Gone with the Wind, Rocky or The Godfather.

A whole campaign that we've launched with a multichannel strategy that worked so well that Google took it as a study case.

We launched a Youtube campaign that looked like a movie trailer in order to get people's attention on a very saturated platform.

We launched an Instagram campaign following the typical look and feel of a film launch to keep the interest of our audience while maintaining the coherence of the whole campaign.

A campaign in which we also worked on the bottom funnel with more performance-focused pieces on Display media, other social channels, and our website to create a cohesive experience.

Here we applied A/B testing with different types of messages focused on different user needs and with different types of visual compositions.

 This multi-channel strategy achieved:

  49% increase in searches for the brand

 10X more profitable users than those acquired by TV-only campaigns

Ad recall of over 40%