#NeighboursWithGoodPlans
A virtual reality experience that teaches you how to save money in real life
Years ago, Iberdrola, one of the main energy companies in Spain, launched its Customised Plans to help people save money on their electricity bills based on their energy consumption. The problem was that very few people knew about them. That's why we needed a differential experience that would attract people's attention and capture their interest.
In this way, we recreated a community of neighbors in 360º VR where they were the ones talked about how they used the Plans according to their energy needs.
An interactive experience that we also turn into an omnichannel content strategy which we take to all formats and networks.
Contact
Phone: +34 695115971
Email: alanfrieiro@gmail.com
© AlánFernández
Digital creative / strategist